Experience Sussex has been recognised for excellence in destination marketing, winning the 2026 EMEA Summit Client Award for Excellence in Content & Storytelling for its Sussex in Bloom campaign.
The award was presented at the Simpleview EMEA Summit Client Awards, which celebrate outstanding achievements in tourism marketing and destination promotion across Europe.
Sussex in Bloom was recognised for its creative approach to destination storytelling, bringing together businesses, attractions and partners from across the region to showcase Sussex's gardens, landscapes, wildlife and seasonal experiences through a compelling spring and summer narrative.
The campaign encouraged visitors to discover Sussex through authentic stories, expert insight and inspiring content, helping to showcase the breadth and diversity of experiences available across the county.
A key element of the campaign was collaboration. Working with tourism businesses, attractions and destination partners, Experience Sussex developed a shared-content approach that enabled organisations across the region to contribute to and amplify the campaign, creating a strong and unified voice while reaching new audiences.
The judges praised Sussex in Bloom as an outstanding example of storytelling combined with collaboration, recognising the campaign's ability to scale high-quality content production while delivering measurable results.
The campaign generated significant engagement across digital channels, reaching more than 138,000 people on social media, achieving over 209,000 views and driving strong interaction with audiences. On the Experience Sussex website, campaign content delivered high engagement rates and encouraged visitors to spend more time exploring ideas and inspiration for future trips.
The award reflects Experience Sussex's ongoing commitment to promoting the region through engaging content that connects visitors with the landscapes, places, attractions and communities that make Sussex such a distinctive destination.
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