Resources, toolkits, research and insights
Industry Resources
VisitBritain/VisitEngland is the National DMO and a one stop resource for industry support including toolkits, insights, data and research, on the key priorities for visitor economy. Areas of particular focus include:
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The Pink Book
A comprehensive guidance manual for attractions and accommodation providers– detailing law and regulations, responsibilities, licenses, consents and more.
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International Visitors – Markets and trends
For detailed analysis of the different behaviours and preferences of overseas visitors.
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Accessibility and Inclusion
A suite of resources including the value of the Purple Pound, MIDAS research, an Accessible & Inclusive Features Research report and a comprehensive toolkit with practical hits and tips to give you reassurance and confidence to develop inclusively.
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Sustainability
This is a hub of resources on a wide range of sustainability practices and improvements from the basics of getting started to food waste and net zero commitment. Also included are the Better Business case studies - an inspirational curation of businesses across England whose examples provide inspiration for transformation.
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Visitor Markets Insights and data
VBVE conducts regular sentiment trackers for domestic markets, visitor segmentation and analysis of the inbound markets by region or country. Check for a range of useful data, including:
- Domestic Sentiment Tracker (updated every month)
- International Passenger Survey (IPS) quarterly data updates
- Annual attractions survey (2023)
- Screen Tourism Insights (2024)
- England Hotel Occupancy rates (May-August 2024)
- Lighthouse – short term rentals (August 24)
- Screen Tourism insights – influence of Film & TV on travel to UK 2024
Regional research - Sussex
Visitor Markets Insights and data (2023) – The Value of Visitor Economy to Sussex.
- East and West Sussex receives around 50 million visits each year, generating around £4 billion for the economy
- 11.4% of all visitors stay overnight and account for 47% of visitor spend
- 1.6% of visitors come from overseas and account for 10% of visitor spend
- The economic value of each overseas visitor is the equivalent of 1.7 domestic visitors
- The spend of each overnight trip is the equivalent of 7 day trips.
- The visitor economy accounted for around 13% of all employment. (Recent industry reports show the national level is around 10%). Total employment in the sector is 76,634 and 57,340.FTEs
[Data is for 2023 and covers the administrative counties of East and West Sussex, this does not include Brighton and Hove City Council area.]
